CW33: AT&T PAC announces 2026/2027 Broadway season

by Abbey Bowling

This story originally appeared in CW33

The AT&T Performing Arts Center has announced its 2026/2027 Broadway at the Center season, presented by Vivint+Reliant. The lineup features a mix of iconic titles and new works, including a highly anticipated Dallas premiere.

Key productions for the season include Mystic Pizza: A New Musical, Shucked, Beetlejuice, The Who’s Tommy and The Wiz.

All performances will be held at the Winspear Opera House, which is part of the Center’s campus in the Dallas Arts District. The season also includes expanded add-on programming through partnerships with TITAS/DANCE UNBOUND and Broadway Dallas.

Add-on shows feature Dance Me – The Music of Leonard Cohen, The Notebook and Hadestown.

Warren Tranquada, CEO and President of the AT&T Performing Arts Center, stated that the season is designed to appeal to both longtime subscribers and new audiences.

“This season is designed to welcome both longtime subscribers and new audiences with a lineup that celebrates the full range of Broadway—from high-energy crowd pleasers and reimagined classics to bold contemporary storytelling,” Tranquada said. “We’re proud to present a season that invites everyone to experience the excitement, creativity and magic of live theater at the Winspear Opera House.”

The 2026/2027 season marks the eighth year of the Center’s partnership with Broadway Dallas. Through this collaboration, Broadway Dallas presents up to five weeks of Broadway programming at the Winspear Opera House each year, with The Notebook, Hadestown, and Beetlejuice as part of this season’s offerings.

For the first time in the partnership, Broadway at the Center subscribers will receive early access and full subscriber benefits for Beetlejuice through May 1. After that date, Broadway Dallas will directly handle all ticket purchases, customer service questions and support for Beetlejuice.

The Center provides a flexible subscription package that allows patrons to select four or five shows from the season lineup. Subscribers can add or remove shows by contacting the box office and receive valuable benefits, such as free ticket replacement, discounted prepaid parking and an inter-show ticket exchange program.

Subscription package prices for the 2026/2027 season range from $150 to $660. Sales for these packages will begin on Monday, April 13, 2026.

Packages may be purchased by phone at 214-880-0202 or online at www.attpac.org/broadway.